ProfitMaxxing Feb 2026
Leaking since you opened this $0.00
Glow Botanicals · Monthly Review
Here's your February
in 90 seconds.
You made more money this month. But it cost more to make it. We found $9,400 per month you're leaving on the table — and this report shows you exactly where it's going, proves it with data, and tells you how to get it back.
Revenue up Margins down Overpaying
tap right side to continue
The good
$187K
in revenue this month — your best February ever
$20,600 more than January. Growth driven by subscriptions (+31%) and Amazon (+18%). Shopify DTC was flat — your ad issues are holding it back.
Cocokind
~$210K/mo
Herbivore
~$195K/mo
Youth to the People
~$320K/mo
Estimates via SimilarWeb & marketplace data, Jan 2026
Problem no. 1
It costs $8 more to get each new customer than it did last month.
This month
$47.20
per new customer
Last month
$38.70
per new customer
Where you stand — Clean beauty, $1–5M revenue
You$47.20
Category median$38.50
Top 25% of brands$29.00
Source: Varos benchmark data, Q1 2026 · 412 brands in cohort
Why it happened: Your top Meta ad set hit 4.2× frequency. Same people seeing the same ads repeatedly. New creative and rebuilt audiences will bring this back under $35.
Problem no. 2
Your shipping partner is charging you $0.95 more per order than market rate.
Your rate
$4.85
per order
Market rate
$3.90
at your volume
Competing quotes pulled this month
ShipBob$3.82
ShipHero$3.95
Deliverr (Flexport)$4.05
Your current 3PL$4.85
Quotes based on your SKU profile: 47 active SKUs, ~2,700 orders/mo, avg 1.3 items/order
Includes a PDF comparison table + a renegotiation script
Problem no. 3
You're putting 81% of your ad budget in the wrong place.
Meta Ads return
$2.10
per $1 spent
Amazon Ads return
$4.80
per $1 spent
Amazon generates 2.3× more revenue per ad dollar — but you're only allocating 19% of your budget there. Brands like Cocokind and Herbivore allocate 30–40% to Amazon at this stage.
Your ad split vs. top performers
Your Meta allocation81%
Top performer average55–65%
Your Amazon allocation19%
Top performer average30–40%
Source: Varos channel allocation benchmarks, DTC beauty $1–5M, Q1 2026
What's working
+31%
subscription revenue growth, month over month
490 people now pay you automatically every month. That's 18% of total revenue on autopilot — up from 11% in October. Your subscriber churn is 4.2% vs. a category average of 7.8%. This is your highest-margin, most predictable revenue stream.
Subscriber economics
Subscriber lifetime value3.4× one-time buyer
Your churn rate4.2%
Category avg churn7.8%
Source: Recharge subscription benchmarks, beauty & wellness, 2025
Next move: Make subscribe-and-save the default on all product pages with a 15% incentive. Brands that default to subscription see 8–12% higher conversion.
The alternate February
What your month would have looked like with these changes.
If you'd acted on last month's report
Cost per new customer
$47.20→$35.00
Fulfillment per order
$4.85→$3.90
Blended ad return
$2.10→$3.20
Monthly net profit
$18.2K→$27.6K
That's $9,400 more in your pocket. Every single month.
March to-do list
Three changes.
Ranked by impact.
  • 01
    Renegotiate your 3PL rate. We've pulled three competing quotes. Forward them and ask your provider to match $3.90 or you'll switch.
    Saves ~$2,600/mo
  • 02
    Refresh Meta creative and audiences. Build new lookalikes from your top 10% subscribers — not all purchasers. Launch five new creatives this sprint.
    Saves ~$5,100/mo in wasted spend
  • 03
    Move 15% of Meta budget to Amazon. Start with Sponsored Products on your top five SKUs by revenue.
    Adds ~$4,200/mo in revenue
Total opportunity
If you act on everything in this report:
$0
recovered per month
That's $112,800 per year flowing to your bottom line instead of leaking out.
Send the fulfillment card to ops. Send the ad card to your media buyer.
End of report
That's your February.
Every month, we find what's leaking, benchmark it against real market data, and give you the proof to act on it. No dashboards. No jargon. No calls unless you want one.
Questions about anything in this report?
ProfitMaxxing
Built for Glow Botanicals · Data through Jan 31, 2026